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How Estate Agents Generate Buyer Interest In A Property

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Tue 25 Oct 2022

How Estate Agents Generate Buyer Interest In A Property

Are you thinking of selling your home? If so, you're probably wondering how to generate buyer interest in your property. Fortunately, there are a number of things estate agents can do to pique the interest of potential buyers. Keep reading to learn more! 

In the current climate, there is a need for vendors to stand out, even when there is considerable demand for property. We are on hand to assist you as best we can, and we look forward to supporting you, and helping you connect with likely buyers.

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One of the first things an estate agent will do is try to identify your property's unique selling points (USPs). These are the features that make your property stand out from the rest and offer something that other properties don't. Once your USPs have been identified, the agent will highlight them in all marketing materials. 

Next, the agent will take professional photographs of your property. These photos will be used in both online and print listings. In addition to standard photos, some agents may also use drone footage or 360-degree virtual tours to give potential buyers a better idea of what your property looks like. 

The property description is vital in connecting with likely buyers

Another important marketing tool is the property description. This is where the agent will really sell your home by highlighting all its best features and amenities. The description should be well-crafted and free of any typos or grammatical errors. 

 Social media is another great way to generate interest in a property. Many agents now have their own Facebook or Instagram pages dedicated to their listings. This allows them to reach a larger audience and show potential buyers what your property has to offer. 

In addition to online marketing, most agents will also hold open houses and private viewings for potential buyers. This gives interested parties an opportunity to see your home in person and ask any questions they may have about the property. 

Finally, when an offer comes in, the agent will help you negotiate with the potential buyer until you reach an agreement that is acceptable to both parties, helping you.

As you can see, there are a number of things estate agents can do to generate interest in your property. By showcasing your USPs, taking professional photos, writing a great property description, and using social media, they can help you reach a wider audience and ultimately sell your home for the best possible price.

Contact Coakley & Theaker for all your Bury St Edmunds property market needs

At Coakley & Theaker, we aim to support the local community as much as we can, and we know this is an extremely trying time. A lot of people are looking for support and guidance, and if you have any property or housing related questions, we are more than happy to assist you, so contact us today by calling us on 01284 769691.